Designer Guides · The Journal
Alanui: Embracing the Spirit of Adventure with Luxury Knitwear
Discover Alanui, a luxury knitwear brand that combines exceptional craftsmanship with a spirit of adventure.

Alanui has made a name for itself in the world of luxury knitwear by embracing the spirit of adventure and creating eclectic, high quality garments that evoke a sense of wanderlust. This unique brand offers a range of clothing and accessories that reflect the founders’ passion for travel, art, and exceptional craftsmanship. In this blog post, we will delve into the history of Alanui, explore its signature styles, and share tips for incorporating them into your wardrobe.





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How it started
Alanui was founded in 2015 by siblings Carlotta and Nicolo Oddi in Milan, Italy. The brand’s name, which means ‘large path’ in the Hawaiian language, encapsulates the founders’ love for travel and the inspiration they draw from their journeys. Alanui, a branch of the brand, was created to cater specifically to the male audience, offering a range of luxury knitwear and clothing that embodies the spirit of adventure.
Alanui is known for its impeccable craftsmanship, with each piece made from the finest materials and often featuring intricate, handcrafted details. The brand’s garments are designed to be versatile, timeless, and comfortable, making them the perfect companions for your own adventures. Alanui Men is renowned for its distinctive knitwear, which is characterized by vibrant colors, bold patterns, and exceptional attention to detail. The brand’s offerings extend beyond knitwear, however, to include outerwear, shirts, trousers, and accessories.
Alanui’s most popular styles
The Iconic Cardigan
The Jacquard Sweater
How to incorporate Alanui pieces into your wardrobe
To seamlessly incorporate the spirit of adventure and eclectic style of Alanui into your wardrobe, consider the following styling tips:
Pair the Iconic Cardigan with a simple t-shirt and jeans for a casual, laid-back look, or wear it over a button-up shirt and tailored trousers for a more refined ensemble.
Style the Jacquard Sweater with chinos or denim for a cozy yet stylish outfit that can be worn from day to night.
Accessorize your everyday attire with the Traveler’s Backpack, which can be used to carry essentials for work, travel, or weekend adventures.
Alanui’s unique approach to luxury knitwear and unconventional style has made it a sought-after brand among those who value craftsmanship, comfort, and a sense of adventure. By incorporating Alanui pieces into your wardrobe, you can effortlessly create stylish and versatile outfits that reflect your own personal journey. Embrace the spirit of Alanui to elevate your wardrobe and celebrate your love for travel, art, and exceptional design.